Market Share vs Total Units Sold

Here’s an important point – sometimes market share isn’t all that important.

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Apple – An Analysis

Apple iMac G3 1998 with thanks to Nafije Shabani


There was a discussion on the Communities Dominate Brands blog, Baron95 (don’t know his/her real name) and Tomi Ahonen were discussing Apple. It was obvious that there were a couple of things about Apple that they were missing, so I’m writing this as an explanation.

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NSA Spying Scandal – An Analysis

NSA Logo
NSA Logo

Like a lot of people, I’ve been following the NSA Spying Scandal closely. In fact, I’ve been following it for several years, since before I first ran into Barrett Brown. Seriously. The leaks about go back a long way, and most writers appear to have missed the implications.

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The Charge of the Tablet Brigade

With apologies to Alfred Lord Tenneyson

Half a league, half a league,
Half a league onward,
All in the valley of Shops
Rode the six hundred.
"Forward the Tablet Brigade!
Charge for the consumers!" he said.
Into the valley of Shops
Rode the six hundred.

Let’s talk about tablets.

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Snow Leopard Font Update Requires Reboot

Apple Inc. builds nicely designed computers, with a nice looking, stable, virus proof operating system. But…

When you wake up on a Saturday morning wanting to write an article, and find out that your laptop computer wants to install an operating system update, well, no big deal. When you find out that it wants to reboot when you intended to get some work done, that’s a damned annoyance. Being me, I then check to find out exactly why. Because that’s what I do after all, and my Linux boxes NEVER reboot.

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The Mythical Steve Jobs Reality Distortion Field Debunked

Steve Jobs introducing the IPad, photo courtesy of William Avery
Steve Jobs introducing the IPad, photo courtesy of William Avery

Quote from Wikipedia:

Reality distortion field (RDF) is a term coined by Burrell Smith at Apple Computer in 1981, to describe company co-founder Steve Jobscharisma and its effects on the developers working on the Mac project.[1] Bud Tribble claimed that the term came from Star Trek.[1] Later the term has also been used to refer to perceptions of his keynote (or Stevenote) by observers and devoted users of Apple computers and products.[2] The RDF is said to be Steve Jobs’ ability to convince himself and others to believe almost anything with a mix of superficial charm, charisma, bravado, hyperbole, marketing, appeasement, and persistence. RDF is said to distort an audience’s sense of proportion and scales of difficulties and makes them believe that the task at hand is possible.

The term is also used by Apple’s competitors when they criticize Apple. On Research In Motion‘s official BlackBerry blog, Jim Balsillie introduced his article by saying “For those of us who live outside of Apple’s distortion field”.[3]

Jobs’ reality distortion field was parodied in Dilbert: Dilbert built a functioning reality distortion field emitter, which is used during Dogbert‘s keynote speech,[4] while previous strips parodied iPhone flaws.

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